Show off your PINK Side

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  Here are just a few key pieces we have to offer to help you show off your Breast Cancer Awareness support this month! We offer a variety of pieces to show off your PINK side at Diane’s Beachwear. One … Continue reading 

Happy 50th Anniversary

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  Happy 50th Anniversary Diane’s Beachwear!!! Here is Mickie, mother to Diane Biggs and founder of Diane’s Beachwear, still looking fabulous than ever at 86 years old. Here’s to 50 more beautiful & successful years… Cheers!!! About Diane’s Beachwear: Diane’s Beachwear began in … Continue reading 

LA Launch

We’re excited to share our unique experience @ LA Launch with you!  Enjoy…

LAunch is a California Lifestyle, which is perfect for surf & skate shops that digs a chill laid back style. LA Launch is a provided for designer brands that are motivated, driven and focuses on their product integrity and innovation to grow.  LA Launch is located between Fairfax & Dogtown at Santa Monica’s unique historical Barker Hangar. The Launch show is rich with fresh creative talent. It screams urban hipster with a touch of laid back style.  Most of the products are eco friendly or recycled wood of coffee bags & plastic. This trade event had a timeless atmosphere that we have never before experienced. It was small RAD, intimate and youthful show; which is just what we like!

LAUNCH is a carefully curated collection of brands, designers, artists, and visionaries at the vanguard of design and West Coast culture.” – Launch LA

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2012 US Open of Surf

The most anticipated event of the year is taking place in the heart of Huntington Beach, California. The atmosphere is going to be epic! The US Open of Surfing is what the California lifestyle is all about.

The 2012 Nike US Open of Surfing will run July 28th to August 5th. Which will attract over three quarters of a million fans; how freaking insane is that! To top it all off, its FREE & open to the public! Sounds like a sweet deal to me…

Nike, Hurley & Converse have created the ultimate dream arena for musicians, athletes & artists to showcase their talent. There will be live performances by the Best Coast, Grouplove, Hindu, Pirates, Toro Y Moi, TV on the Radio, Walk the Moon & White Arrows. Nike skateboarding will be hosting the “Damn Am HB”, which will feature the world’s top amateur skater’s skills on a sweet street course setup inspired by the best of the best street spots around the world.

Surfers like Adrian Buckan, Kolehe Andino & Kelly Slater will be shredding for a win at the US Open will win them a North America ASP Men’s Prime event, which will give them major brownie points toward a coveted top 32 world ranking! A win at the US Open for women like Coco Ho, Tyler Wright & Sally Fitzgibbons will mark the last journey on the 2012 ASP World Title Tour!

Don’t be late for the main surfing final as these surfers ride some epic waves. The action won’t stop!  There will be epic shedding from the water to the sand…

Follow us on Facebook  & Twitter to get all the updates!

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Bright Summer Lips

Make a bright lippy statement this summer with pink hues! Don’t forget to add a swipe of mascara and natural clean skin to really make your pout POP!

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Mercedes-Benz Fashion Week

In the swimsuit world this is the most thrilling time of the year for us! Not only is it Miami Fashion week, its “Mercedes-Benz Fashion Swim Week”! We can’t wait to see our incredible fashion-forward brands strut their 2013 collections down the runway. Most of all we can’t wait to see what Vitamin A, also known as “LBD, Little Black Dress” has in store for us! Designer Amahlia Stevens is recognized for her classic chic bikinis & cover-ups and because of her astonishing designs Vitamin A has received the legendary title of “Mercedes-Benz Presents” this year!

Stay tuned and check out all of the fabulous new swimwear brands we are looking to add to stores this upcoming season. We plan to bring you the “best of the best”!

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Our favorite Moments in Bikini History

In 1957 Brigitte Bardot really stirred things up and the world took notice when she wore one of the first bikinis in the film “And God Created Woman”.

Thank you Brigitte!

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